Commerce & Shopper: E-Commerce
The category is for campaigns that effectively used shopper insights, strategy, and creative to drive e-commerce customer journey and purchase.
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2022 BRONZE
Shelf Swap
While big brands fought over grocery shelves, Stonefire flipped the script. We followed our consumers to online channels and took our battle against big bread out of the store and into the screen. Introducing the Stonefire Shelf Swap, the first online heist turning searches for bread into searches for Stonefire. We also surrounded the consumer with meal and usage ideas that showed why it’s better to be a Naancomformist and leave the boring bread lifestyle in the past. Shelf Swap aggressively and efficiently increased sales, units sold and repeat purchasers.
Brand:
FGF Brands
Client:
FGF Brands
Agency:
FCB Chicago
Language:
English
2021 GOLD
Traveling in the Times of Corona
The Wild Detectives has worked to create an experience for Dallas locals built around books, booze, and community-driven cultural conversation. This vision came to a halt when the pandemic forced thousands of small businesses to close permanently. The WD found a way to keep their business afloat by creating a mock travel agency, gobookatrip.com, pranking their fans with the launch of their new e-commerce site with no media budget. Sales soared by 200% and the site garnered over 30K visits within the first three days with zero media investment.
Brand:
The Wild Detectives
Client:
The Wild Detectives
Agency:
Dieste, Inc.
Language:
English
2021 SILVER
Your Neighborhood Bud Light Vendor
To connect with sports fans and make up for lost revenue in-stadium and on-premise due to COVID-19, Bud Light created a 360-campaign that used the beloved beer vendor to bring fans the in-stadium experience they were missing and inform them they could get beer delivered to them, just like at the game. Executions drove to BudLight.com/Delivery which aggregated all retailers that could deliver to them. This accelerated alcohol delivery shopping from BudLight.com/Delivery, increasing site traffic 1700%, more than doubling retailer click-outs and contributing to a 209% e-commerce sales lift YOY.
Brand:
Bud Light
Client:
Anheuser-Busch InBev
Agency:
FCB/RED
Language:
English
FINALISTS
Walmart
Welcome to Your Walmart
Oscar Mayer
Oscar Mayer Bologna Gets a Facelift
Shoe Carnival
Brick to Click
