Commerce & Shopper: E-Commerce

​The category is for campaigns that effectively used shopper insights, strategy, and creative to drive e-commerce customer journey and purchase.  

2020 BRONZE

Dream Postcards

With Alaska Airlines’ “Dream Postcards” campaign we found a solution to the classic e-commerce conundrum: how to get shoppers to go from browsers to buyers. Inspired by our customers—who see themselves as travelers not tourists—we created a triggered email campaign that used personalization to return people to the purchase funnel using destinations they had just been browsing. By appealing to our guests’ emotional connection with travel we were able to recover revenue and increase bookings, the lifeblood of the airline industry. 

Brand: Alaska Airlines
Client: Alaska Airlines
Agency: Rauxa Agency
Language: English

2019 BRONZE

Boxed.com Olympics

P&G used their Olympic partnership to connect the elusive millennial shopper to a different out-of-the-box way to shop for their everyday essentials – Boxed.com. By using a relevant Olympian, snowboarder Louie Vito, we were able to tie into what was happening culturally while showing the benefits that an e-commerce platform like Boxed.com could provide when shopping for everyday bathroom, laundry and household cleaning items. The primary goal was to drive prior time period sales growth and the campaign delivered 30% growth vs. 3 weeks prior.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Blue Chip Marketing Worldwide
Language: English

2017 BRONZE

#redefinewomen - A social movement that took sexism out of the dictionary

We live in a world where sexism is still a major issue. In a ‘category’ defined by big political movements and big global brand campaigns, this is a case study about 2 junior agency executives making a significant contribution to a real issue – sexist language in the world’s largest online dictionary.
 
The resulting social media campaign #redefinewomen, drew attention to numerous outdated sexist definitions on Google Define. The worldwide awareness that the social movement created resulted in 16 definitions being changed and damaging sexist language being removed from over 22 million Google searches per year. 
 
This was achieved with zero budget and without the backing of any movement or brand. 

Brand: #Redefinewomen
Client: #Redefinewomen
Agency: Host
Language: English

FINALISTS

Walmart Welcome to Your Walmart

Oscar Mayer Oscar Mayer Bologna Gets a Facelift

Shoe Carnival Brick to Click