Walmart

William White, Chief Marketing Officer
Casey Schlaybaugh, VP, Brand
David Hartman, VP, Creative & Design
Jill Toscano, VP, Media
Russ Mischner, Senior Director, Creative Strategy

Fallon *Lead Agency

Savannah Brihn, Strategy Lead
Nikki Baker, Chief Creative Officer
Travis Parr, Group Creative Director
Lindsay McNelis, Account Director

Publicis NY *Lead Agency

Patrick White, Chief Strategy Officer
Daniel Arenas, EVP Director of Design
Andrew DiMartino, Senior Vice President, Group Account Director
Lauren Pulwer, Senior Vice President, Group Account Director
Andrea Hoock, Vice President, Account Director
Max Roder, Account Director
Ben Latimer, Executive Producer
Nicolas Palacio, Creative Director, Design
Lydia Bickal, ACD, Design
Marina Pen, SVP, Strategy Director
Rebeka Carson, Senior Strategist

Digitas United States

Molly Crawford, Group Creative Director
Ryan Trott, Account Director
Christina Swan, Vice President Director, Creative
Danny Weilandt, Vice President Director, Creative
Celeste Yee, Associate Director, Connections Strategy

the community

Marci Miller, President
Silvio Caielli, Group Creative Director
Ricky Vior, SVP, Executive Creative Director
Ria Spencer, Group Account Director
Laurie Malaga, EVP, Head of Integrated Production
Lee Maicon, EVP, Chief Strategy Officer

Contender Productions

DeChazier Stokes, Executive Creative Director
Robert Clifton, Chief Creative Officer
Kristian May Stewart, EVP, Strategy & Cultural Research Director

Publicis Groupe

Alda Abbracciamento, President, Global Client Lead DeptW​
Erica Rosengart, President, PubW
Marcos Kotlhar, Chief Creative Officer, LeTruc
Bryce Wells, Account Director, DeptW
Daniel Rolli, EVP, Total Integrated Investment, PubW

Walmart is an icon that faced a major challenge: the retail world was going digital, but the brand was still seen as a physical store. To radically shift perception and be seen as a go-to digital tool, the brand reintroduced itself with a new brand platform that spanned every line of business +24% lift in total online sales1 and +5.2pt lift in equity as "a go-to for online shopping2.” 1 Walmart Earnings Reports/Presentations, Aug/Nov 2023 2 DISQO, Oct 2023 (5/1/23 - 10/20/23)