Multicultural

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

2007 GOLD

Jordan BE Lifestyle Campaign

The campaign was to raise awareness for and increase sales of Jordan Brand's inaugural Jordan Lifestyle apparel collection, which hit the market in Fall of 2005.

Brand: Jordan Brand
Client: Nike, Inc.
Agency: Wieden+Kennedy New York
Language: English

2007 GOLD

Infiniti in black

The Infiniti in black campaign was the first African-American marketing effort by Infiniti. The campaign married 5 African-American visionary artists with Infiniti vehicles. The campaign worked to shape the Infiniti brand image among unaware African-American consumers and showcase the shared values of unique, modern, distinct, and bold design.

Brand: Infiniti
Client: Infiniti Motor Corporation
Agency: The TRUE Agency
Language: English

2007 GOLD

Mundo Yaris (Yaris World)

Mundo Yaris is a world specifically designed for young, bi-cultural Latinos. A world built on their core values of nontraditionalism, multiculturalism, experimentalism and creativity. Not only could they explore Toyota's fresh new sub-compact, Yaris, but they could explore themselves. The hub of this campaign is MundoYaris.com, a micro-world where each element of the campaign, from print to promotions to events, could be accessed. Within the first two months of the launch, Yaris went from a complete unknown to the most recognized entry-level sub-compact among the Hispanic community, with a #1 market share.

Brand: Yaris
Client: Toyota Motor Sales USA, Inc.
Agency: Conill Advertising
Language: English

FINALISTS

OPPO Double Blessing

KFC Taco Juniors Never “lower their heads”

FAW-VW T-Roc FAW-VW T-ROC Teaser Campaign “Before I Come”