Multicultural

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

1993 GOLD

Asian-American: Happy. Happy. Happy.

Brand: Kool-Aid
Client: Kraft General Foods Inc.
Agency: Muse Cordero Chen, Inc.
Language: English

1993 SILVER

La Fundacion Para El Futuro. (The Foundation For the Future.)

Brand: Bank One Texas
Client: Bank One Texas
Agency: Ornelas and Associates
Language: English

1993 BRONZE

Carlos & Ileana

Brand: Secret
Client: Procter & Gamble
Agency: Leo Burnett Co.
Language: English

FINALISTS

OPPO Double Blessing

KFC Taco Juniors Never “lower their heads”

FAW-VW T-Roc FAW-VW T-ROC Teaser Campaign “Before I Come”