McDonald's Singapore

Drina Chee, Senior Director, Marketing & Digital Customer Experience
Eileen Ang, Senior Marketing Manager
Nicole Low , Marketing Manager

Leo Burnett Singapore *Lead Agency

Sharim Gubbels, Group Creative Director
Xin Wei Lim , Business Director
Adrian Yeap, Creative Director
Weicong Chong, Associate Creative Director
Claudia Ribeiro, Associate Creative Director
Arielle Brustein, Strategy Director
Teng Fon Wong, Planner
Caroline Frances , Senior Integrated Producer
Jennie Morris , Chief Creative Officer
Jazzeca Pachai, Senior Account Executive

McDonald’s My Happy Table leveraged technology to reunite families split across the Singapore and Malaysia border, demonstrating that the spirit of Ramadan is stronger than the border that divides us. The power of this simple activation touched the hearts of many and garnered more than 25.5 million organic media impressions in just days and became the #1 Trending Ramadan video on YouTube Singapore.