Engaged Community
This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
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PROGRAM
2018 SILVER
2018 BRONZE
UT World
To meet Uniqlo's high growth expectations, UT tapped into our IPs potential for immense cultural appeal and connected e-commerce and online communication channels, ultimately creating a long term content sharing platform for UT. We successfuly reversed UT's brand image as being merely a joint design platform for IPs, and enhanced its position as a standalone brand, achieving a 155% year-on-year increase in sales.
Brand:
Uniqlo
Client:
FAST RETAILING China
Agency:
TBWA Shanghai
Language:
Mandarin
FINALISTS
McDonald's
Unbranded Menu
Sedal
Disciplina con Sedal
Eudora
Eudora Siàge
