Healthcare - Rx - Consumer/DTC
Efforts for prescription required drugs that are directed to patients and/or consumers. Note: Entrants must detail any regulatory challenges that impacted the effort.
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PROGRAM
2013 SILVER
SPIRIVA "Elephant" Campaign
How do you convince suffering, yet sometimes dejected COPD (Chronic Obstructive Pulmonary Disease) patients to seek treatment and support from their doctor? Through extensive research, the SPIRIVA team realized that we needed to speak to patients in an empathetic voice that recognized the burden of the disease for these individuals. The Elephant Campaign taps into the psychological and physiological burden of COPD. The elephant represents the problem (breathing with COPD), and SPIRIVA represents a solution. Patients took notice, with tracking measures and all important sales increasing.
Brand:
SPIRIVA
Client:
Boehringer Ingelheim
Agency:
Draftfcb Healthcare
Language:
English
FINALISTS
VABYSMO
Open up your world with VABYSMO
Oxbryta
Rare Community, Authentic Connection
ALPROLIX
Treatment Signing Day
