Healthcare - Rx - Consumer/DTC
Efforts for prescription required drugs that are directed to patients and/or consumers. Note: Entrants must detail any regulatory challenges that impacted the effort.
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2021 GOLD
THIS IS WHY
The VS campaign was introduced to help SickKids with the largest healthcare fundraising initiative in Canadian history – raising $1.3BN to build a new SickKids. The campaign has been incredibly successful; we’re winning this fight. Somewhat ironically, because of this success, a perception had been created that enough money had been raised. This is a story of how, despite becoming a victim of our own success, we were able to evolve VS yet again and drive record-breaking donations by giving donors an inside look at the impact of their gifts.
Brand:
SickKids Foundation
Client:
SickKids Foundation
Agency:
Cossette
Language:
English
2021 SILVER
Not Suicide. Not Today.
Although belief in mental health support is growing, hospitals like CAMH don’t see the same donation levels as hospitals that deal with physical health issues. Tasked with launching their most ambitious fundraising effort ever amidst a pandemic, we rallied Torontonians to join a movement to prevent suicide. The movement increased total fundraising +26% vs. their record year, +57% vs. the category and, most importantly, saved the lives of many who were facing suicide when the campaign was in market.
Brand:
Centre for Addiction and Mental Health (CAMH)
Client:
CAMH Foundation
Agency:
Camp Jefferson
Language:
English
2020 GOLD
SickKids VS - Crews
The Vs campaign was introduced to help SickKids Hospital with the largest healthcare fundraising initiative in Canadian history–raising $1.3 billion needed to build a completely new SickKids. And it’s a fight we are winning; the campaign has been incredibly successful to date. Yet somewhat ironically, this success also now meant Vs had to evolve for us to keep winning. This case demonstrates how a move from mass to micro targeting at scale allowed us to reach new audiences, motivating them to join SickKids fight and keep breaking fund-raising records.
Brand:
SickKids Foundation
Client:
SickKids Foundation
Agency:
Cossette
Language:
English
FINALISTS
VABYSMO
Open up your world with VABYSMO
Oxbryta
Rare Community, Authentic Connection
ALPROLIX
Treatment Signing Day
