Healthcare - Rx - Consumer/DTC

Efforts for prescription required drugs that are directed to patients and/or consumers.  Note: Entrants must detail any regulatory challenges that impacted the effort.

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SPIRIVA "Elephant" Campaign

How do you convince suffering, yet sometimes dejected COPD (Chronic Obstructive Pulmonary Disease) patients to seek treatment and support from their doctor? Through extensive research, the SPIRIVA team realized that we needed to speak to patients in an empathetic voice that recognized the burden of the disease for these individuals. The Elephant Campaign taps into the psychological and physiological burden of COPD. The elephant represents the problem (breathing with COPD), and SPIRIVA represents a solution. Patients took notice, with tracking measures and all important sales increasing.


Brand: SPIRIVA
Client: Boehringer Ingelheim
Agency: Draftfcb Healthcare

2019_he_2019_e-3546-044_hero_1 Contrave Hate Your Cravings
2019_he_2019_e-4143-739_hero_1 Vraylar Precarious-Providing Balance to Bipolar I Patients
2018_he_2018_e-2844-110_hero_1 OTEZLA SHOWING
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