Healthcare - Rx - Consumer/DTC
Efforts for prescription required drugs that are directed to patients and/or consumers. Note: Entrants must detail any regulatory challenges that impacted the effort.
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PROGRAM
2023 BRONZE
I Un-Apologize
After a lifetime of being told their vaginas are a source of shame, women avoid having candid and direct conversations about their reproductive health, including birth control. So for the first time, Annovera, a vaginal birth control ring and its spokeswoman, Whitney Cummings, encouraged women to un-apologize for who they are and what they want from contraception. We flipped the narrative around women's bodies and helped Annovera increase prescriptions by +28%.
Brand:
Annovera
Client:
TherapeuticsMD
Agency:
McCann New York
Language:
English
2022 BRONZE
Long May She Reign
IMVEXXY's 'Long May She Reign' did what no other brand has done: we told the world that menopausal vaginas matter. Our campaign imagines a world where the menopausal vagina is Queen and deserves a lifetime of love – so she can rule the bedroom for the rest of her reign.
Brand:
IMVEXXY
Client:
TherapeuticsMD
Agency:
McCann NY
Language:
English
2019 BRONZE
SpeakENDO Campaign
When it comes to pain, women are told throughout their lives to “suck it up”—it’s no different with endometriosis. But, we found that every woman has an inner voice encouraging her to speak up—even at the gynecologist. We wanted to bring that inner voice to life—the “inner endo”—and show women the difference “speaking endo” makes and we created a robust ecosystem of tactics that arms them with the right tools to do so. SpeakENDO drove action through TV, web, and social—increasing awareness, understanding, and diagnosis.
Brand:
SpeakENDO
Client:
AbbVie
Agency:
FCB Health New York
Language:
English
FINALISTS
Oxbryta
Rare Community, Authentic Connection
ALPROLIX
Treatment Signing Day
VYVGART
VYVGART Brand Launch
