Healthcare - Rx - Consumer/DTC
Efforts for prescription required drugs that are directed to patients and/or consumers. Note: Entrants must detail any regulatory challenges that impacted the effort.
FILTER BY:
PROGRAM
2014 GOLD
At the Corner of Happy and Healthy
In 2012, the retail pharmacy industry was battered by the changing healthcare environment, sluggish economy and growing competition among big box retailers. With little differentiation in the category, consumers didnt have a compelling reason to switch. Walgreens understood we needed to be more relevant to consumers, and further fulfill our purpose of helping people get, stay, and live well. We tapped into our heritage and what we already owned to demonstrate that Walgreens is helping everyone arrive "At the Corner of Happy and Healthy."
Brand:
Walgreens
Client:
Walgreens
Agency:
GSD&M
Language:
English
2014 BRONZE
No Such Thing as a Little Flu
How do you take a really big problemthe fluand get consumers to treat it that way? Thats the challenge we faced with prescription Tamiflu. For decades, consumers have been treating the flu like a little cold so the opportunity to define Tamiflu in consumers' minds was clear: the flu is a big deal and calls for a prescription solution. Since launch, No Such Thing as a Little Flu has reached nearly 2 billion impressions, and Tamiflu is now on par for brand awareness with OTC medications.
Brand:
Tamiflu
Client:
Genentech, Inc.
Agency:
HealthWorkpoweredby BBDO&CDMI
Language:
English
2013 SILVER
SPIRIVA "Elephant" Campaign
How do you convince suffering, yet sometimes dejected COPD (Chronic Obstructive Pulmonary Disease) patients to seek treatment and support from their doctor? Through extensive research, the SPIRIVA team realized that we needed to speak to patients in an empathetic voice that recognized the burden of the disease for these individuals. The Elephant Campaign taps into the psychological and physiological burden of COPD. The elephant represents the problem (breathing with COPD), and SPIRIVA represents a solution. Patients took notice, with tracking measures and all important sales increasing.
Brand:
SPIRIVA
Client:
Boehringer Ingelheim
Agency:
Draftfcb Healthcare
Language:
English
FINALISTS
Oxbryta
Rare Community, Authentic Connection
ALPROLIX
Treatment Signing Day
VYVGART
VYVGART Brand Launch
