Healthcare - Rx - Consumer/DTC
Efforts for prescription required drugs that are directed to patients and/or consumers. Note: Entrants must detail any regulatory challenges that impacted the effort.
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PROGRAM
2019 BRONZE
SpeakENDO Campaign
When it comes to pain, women are told throughout their lives to “suck it up”—it’s no different with endometriosis. But, we found that every woman has an inner voice encouraging her to speak up—even at the gynecologist. We wanted to bring that inner voice to life—the “inner endo”—and show women the difference “speaking endo” makes and we created a robust ecosystem of tactics that arms them with the right tools to do so. SpeakENDO drove action through TV, web, and social—increasing awareness, understanding, and diagnosis.
Brand:
SpeakENDO
Client:
AbbVie
Agency:
FCB Health New York
Language:
English
2017 BRONZE
Tell Me Something I Dont Know
In order for Irritable Bowel Syndrome with Constipation (IBS-C) and Chronic Idiopathic Constipation (CIC) sufferers to engage with a new treatment option, the brand knew it needed to show them a different way to a different result. LINZESS put this into practice by using a stop motion technique that was never before used within the pharma space.
Brand:
Linzess
Client:
Allergan
Agency:
FCB Health
Language:
English
2016 SILVER
Getting this ONE done
Prevnar 13, a vaccine for pneumococcal pneumonia, needed to create a brand that mattered in a brand-less category to consumers who didnt think they were at risk for pneumococcal pneumonia. Instead of telling adults they were wrong for not vaccinating, we leaned into preventative steps they were already taking and told them to get this ONE vaccine done. Since launch, 54% more adults feel personally at risk and about half recognize the Prevnar name. When Prevnar 13 is administered, 1 in 4 are because patients ask for it by name!
Brand:
Prevnar 13
Client:
Pfizer Inc.
Agency:
Y&R New York
Language:
English
FINALISTS
VABYSMO
Open up your world with VABYSMO
Oxbryta
Rare Community, Authentic Connection
ALPROLIX
Treatment Signing Day
