Professional Services
Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
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2020 SILVER
Procrastinate Proactively
Facing a labor shortage in a historically tight market, Kelly needed to recruit new workers on a tiny budget. Many unhappy workers were still hungover from the last recession and staying put in bad jobs, so we saw opportunity to attract those that didn’t yet realize their market power. Intercepting them wasting time at jobs they hated, we empowered them to find a job that didn’t suck, sending Kelly’s recruits soaring. View rates went up +5.6%, traffic went up +433-533%, and lead conversions went up +7%.
Brand:
Kelly
Client:
Kelly
Agency:
Erich & Kallman
Language:
English