Food

Fresh, packaged and frozen foods both regular and diet/light.

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2024 GRAND

PRUEBA UN POLLO DE VERDAD, HONESTAMENTE

El consumo de Evaporadas cae año a año, especialmente en hogares del NSE DE, los cuales reemplazan los lácteos con alternativas más económicas. En ese contexto nació Bonlé Defensis, una propuesta relevante para el target: ayuda al fortalecimiento del sistema inmunológico a un buen precio. Con esta apuesta, ¡recuperamos el consumo en NSE DE! Capturamos 3.3% SOM y acumulamos 6.4K toneladas de volumen de ventas. Bonlé Defensis se convirtió en la evaporada de Bonlé con mayor crecimiento, llegando al 20% de la penetración en hogares en tan solo 6 meses.

Brand: AVINKA
Client: BACKUS ABInbev
Agency: Fahrenheit DDB
Language: Spanish

2024 GOLD

Move Over Turkey, Campbell’s Celebrates and Owns Sides Season

Holidays are the crucial time of year for Campbell's. Historically, Green Bean Casserole, made with Campbell's Cream of Mushroom, was served in 20 million households, but shifting tastes were threatening its standing. To reverse Holiday sales declines, we’d need to go beyond just Green Bean Casserole and inspire more side dish exploration. Our idea “Sides Season”– inspired by the insight that Americans prefer side dishes to mains, like turkey – gave sides the shine they deserved and helped Campbell’s win the Holidays, leading to a 9% increase in sales YoY.

Brand: Campbell's Condensed Soup
Client: Campbell Soup Company – US Meals & Beverages
Agency: Leo Burnett Chicago
Language: English

2024 GOLD

Kad će? Sad će!

Uz PIK Slow Cooked Selection, ono što se inače pripremalo satima, sad je gotovo u minutama. Da taj benefit izgovorimo što kraće, osmisli smo slogan “Kad će? Sad će!”. Kako bismo potrošače upoznali s novim proizvodom i benefitom brze pripreme, glavni nositelji komunikacije bila su dva TV spota, a kroz pakiranja, vlastite kanale i samplingom smo ih dodatno educirali o načinima pripreme i serviranja. Satima kuhana komunikacija tako je u minutama rezultirala rastom prodaje i tržišnog udjela i PIK-u donijela titulu lidera kategorije.

Brand: PIK Slow Cooked Selection
Client: PIK Vrbovec plus
Agency: Imago Ogilvy
Language: Croatian