Automotive - Aftermarket
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.
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2024 BRONZE
Bridging the Automotive Talent Gap
Addressing labor shortages, our Gen-Z strategy strategically aligned with Future Technicians' journey. Emphasizing impactful messaging through mobile-centric experiences, social proof, and value-driven content, we excelled. Record-breaking GM training enrollments highlight our effectiveness in Youth Marketing.
Brand:
General Motors - Bring Us Your Talent
Client:
General Motors Company
Agency:
MRM Detroit
Language:
English
2021 BRONZE
DieHard is Back
Advance Auto Parts created an entirely new entry into the Die Hard film canon, starring Bruce Willis, in a major relaunch of their recently acquired DieHard Battery brand. The campaign garnered billions of earned media impressions and nearly universal positive consumer sentiment, leading to a major increase in awareness that DieHard Batteries are now available at Advance. Not only did this campaign introduce a significant piece of culturally relevant creative to the world, it led to notable increase in year over year sales of DieHard.
Brand:
Advance Auto Parts/DieHard
Client:
Advance Auto Parts
Agency:
The Marketing Arm
Language:
English
2017 BRONZE
Ellos Saben
Lanzamos el combustible Diésel Premium de YPF desarrollando su propuesta de marca bajo el paraguas INFINIA con el objetivo de incorporar sus atributos tecnología, inteligencia, calidad, confiabilidad, potencia y cuidado del motor.Su efectividad se evidencia en los atributos reconocidos de indicadores de imagen superando un promedio de +8,2 vs. la competencia: Optimiza el funcionamiento del motor; Recupera la potencia original del motor; Protege de la corrosión; Es de última tecnología; Limpia inyectores y previene depósitos.También es positiva la valoración comparativa de su imagen general neta: Infinia Diésel 90%, V-Power Diésel 81%, Axion Diésel 63% y Diésel Pódium 43%. Y finalmente, su incremento del market share.
Brand:
Infinia Diesel
Client:
YPF
Agency:
Liebre Amotinada
Language:
Spanish
FINALISTS
Sunoco
Fuel Your Best
Mobil Colombia
De Camioneros A Protagonistas De Novela
Mobil Colombia
Somos Imparables
