Automotive - Aftermarket
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.
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2014 BRONZE
The Return of the Armor All Viking
In a fragmented and declining category, Armor All dug deep into what makes car enthusiasts care so much for their cars. What we found is that they all lived by the same code: how they care for their stuff is a reflection of who they are. We learned that inside every man was a Viking waiting to be unleashed. We then reintroduced the Armor All Viking in TV spots, online and mobile video a hero who demands that men take care of their things, especially their cars.
Brand:
Armor All
Client:
Armored AutoGroup
Agency:
DDB California
Language:
English
2013 SILVER
STP & Go
STP is an American icon. But after years of virtually no advertising support, the old red, white and blue was beginning to fade. Our challenge was to rev up the brand's product perception and grow sales. The STP & Go campaign highlighted a simple, universal truth with car guys: the moment that counts is when you step on the gas. Not only did we see an increase in sales, the category grew by 3%, dollar sales were up 27.8% and online conversations around STP nearly doubled.
Brand:
STP
Client:
Armored Auto Group
Agency:
DDB San Francisco
Language:
English
2011 SILVER
Show Me the Carfax
The fear and anxiety that typified the used car shopping experience has been assuaged. Now consumers, armed with just four little words are immune to the well-honed manipulations of a disreputable used car salesman. Saying "Show Me The Carfax" gave people the power to protect themselves, their money and their families from getting stuck with an unreliable or unsafe vehicle. And it didn't cost them a thing. All they had to do was ask for it. And they did, and continue to do so in increasing numbers.
Brand:
Carfax
Client:
Carfax, Inc.
Agency:
Zimmerman Advertising
Language:
English
FINALISTS
Sunoco
Fuel Your Best
Mobil Colombia
De Camioneros A Protagonistas De Novela
Mobil Colombia
Somos Imparables
