Automotive - Aftermarket

"Invisible Darkness" IMC

Brand: Techron TCP
Client: Chevron Corporation China
Agency: Soho Square
Language: Mandarin

xin.com Brand Launch Campaign

Brand: xin.com
Client: xin.com
Agency: O2 Creative Lab
Language: Mandarin

The Canadian Tire Ice Truck

Canadas weather is unpredictable. As Canadas Store, its up to Canadian Tire to prepare Canadians with the products necessary for all the permutations of life in Canada. For winter driving that means having a battery that can start no matter what. To demonstrate the exclusive MotoMaster Eliminator AGMs reliability, we built a dry ice machine that froze the battery to -40 and started a truck with it. But not just any truck; we custom made a fully functioning truck out of 11,000 pounds of ice.

Brand: Canadian Tire
Client: Canadian Tire Retail
Agency: TAXI Canada Ltd.
Language: English