Influencer Marketing - Products

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2024 GOLD

Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor

In year with fewer new flavors launching than usual, Pop-Tarts needed a single flavor to drive unprecedented attention & sales. Usually, we launch flavors by storytelling the taste. But, needing atypical results, we took an atypical approach, communicating the vibe of the product, not just the flavor. We leveraged Banana Bread’s mood, partnering with influencers who brought Banana Bread to life alongside the coziest things: sweaters and grandmas. The launch drove more impressions than any flavor launch in 2022 or 2023 and higher sales velocity than a simultaneous flavor launch.

Brand: Pop-Tarts
Client: Kellanova
Agency: Weber Shandwick
Language: English

2024 SILVER

Ford x Sydney Sweeney

To de-stereotype Ford in the eyes of many, we partnered with a surprising Ford driver and mechanic, Sydney Sweeney. With Sydney, we were able to evolve what Ford means and stands for while inspiring women to pursue their passions in male-dominated fields and driving +10% in incremental sales at the campaign's peak.

Brand: Ford
Client: Ford Motor Company
Agency: Wieden & Kennedy NY
Language: English

2024 BRONZE

5 gum Masterpieces: From Chewed Up Gum to Blinged Out Collectible

Breaking the #1 taboo of a stale category, we turned chewed gum into a highly coveted collectible. After decades of gum missing from the conversation, we landed the brand in Rolling Stone magazine. And we did it all by putting the product front and center.

Brand: 5 Gum
Client: Mars Wrigley North America
Agency: Weber Shandwick
Language: English