CLIENT
Ford Motor Company
Erica Martin, Marketing Manager - Brand Pillar
Cyndi Booker, Associate Marketing Manager
Lauren Vrazilek, Communications Manager – Ford
Jess Muir, Director of Social - Ford
AGENCY
Stuart Jennings, Global Group Creative Director
Eric Helin, Global Group Creative Director
Jen Hubbard, Creative
Laura Bailey, Creative
Alix Toothman, Global Strategy Director
Alex Danks, Strategy Director
Tenaya Ende, Account Director - NA Lead
Emilia Pittelli, Management Supervisor
Connor Dean, Producer
Amelié Deblois, Comms Strategy Director
Liana Holland, Social Strategy Director
Alexandra Marin, Associate Comms Director
Jessica Peterkins, Account Executive
Via Lim, Account Supervisor
Yasmain Hamood, Account Executive
Nicole Formisano, Senior PM
Jessica Griffeth, Global Executive Producer
Mike Welch, Global Managing Director
Sara Weeks, Business Affairs
Amber Lavender, Global Business Affairs Director
Malithi Gunawardena, Designer
Tiffany Ismael, Senior Data Strategist
Sonia Bisono, Head Of Traffic
Yann Samuels, Head of Project Management
Ashley Mehall, Print Producer
Jill Kearton, Studio Manager
Matt Burke, Editor
Spencer Cohen, Assistant Editor
Theresa Collins, Head of PR
Nick Setounski, Director of Content Production
Artemis Strategies
Hildy Kuryk, Partner
Brooke Lorenz, Director of Communication
Mary Vertin, Director of Communication
Mindshare
SUMMARY
To de-stereotype Ford in the eyes of many, we partnered with a surprising Ford driver and mechanic, Sydney Sweeney. With Sydney, we were able to evolve what Ford means and stands for while inspiring women to pursue their passions in male-dominated fields and driving +10% in incremental sales at the campaign's peak.
