Influencer Marketing - Products

Adopt-a-Stray

Fresh Step’s commitment is to help cats find clean, welcoming forever homes. Through this in-game adoption event—a brand-first for Fresh Step—we were able to bring their commitment to life by leveraging their longstanding partnership with the nation’s largest animal sanctuary, groundbreaking tech and this year’s biggest game: Stray, to allow players to play as real-life, long-term shelter cats. Our in-game adoption event and media coverage surrounding the program drove a 124% increase in adoption applications by serving applications within the Twitch platform in real time through the in-game chat.

Brand: Fresh Step
Client: Fresh Step
Agency: FCB
Language: English