Brand Experience - Services
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2022 GLOBAL GRAND
Killer Discounts
KFC Killer Discounts was an interactive, immersive brand experience that happened directly in Fortnite: one of the most popular battle-royale games. It further expanded KFC’s strategy in entertainment, reaching a strategic target, hard to reach and engage by classic advertising. Gamers hunted popular streamers, which had an in-game alias equivalent to the discount offered if eliminated. The experience reached #7 in YouTube’s gaming top-trending videos, and fully involved the product, increasing brand meaningfulness’ scores (+40-points vs competitor) and +14% consumption frequency.
Brand:
KFC
Client:
Sphera Group
Agency:
McCann Worldgroup Romania
Language:
English
2021 GLOBAL GRAND CONTENDER
Méqui
The turning point in the relationship of McDonald’s with Brazilians. Through experience, content and innovation, we exceeded all expectations and targets. We boosted the brand, business, and the earned media surpassed the paid media by 10x. We changed “McDonald’s” at the store fronts for the nickname Méqui. The thousandth store became a touristic spot and, unlike other concept stores, it led the branch’s sales in the country. We even invited the crowd to sleep over at Méqui1000. A project that materialized consumers’ urges and truths. Something only McDonald’s could do.
Brand:
McDonald's
Client:
Arcos Dorados Comércio de Alimentos Ltda.
Agency:
DPZ&T
Language:
English
FINALISTS
IKEA
IKEA 100 Dollar Store
