Brand Experience - Services
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2021 GLOBAL GRAND CONTENDER
Gigs for Brains
How to strengthen the perception of Beeline's image as youth-oriented and attract the attention to the service that gives GBs for reading? To bring youngsters’ attention back to books we used what they are really interested in. Rap. By unwrapping the links between rap and books Beeline aims to reignite youngster’s passion for reading. We launched an integrated campaign, combining rap, classical literature, high tech and street art. As a result, image and business indicators significantly increased, we got 14 million organic views and growth of those who read.
Brand:
Beeline
Client:
VimpelCom
Agency:
Contrapunto Russia
Language:
English
2020 SILVER
Germ Nashini
Lifebuoy has been driving crucial education around hand-washing using innovative on-ground interventions at scale. One such example was executed during the festival of Durga Puja where “bhog” is served to devotees as an offering from the gods - most often eaten with unwashed hands. Lifebuoy took the opportunity to underline the importance of handwashing by creating GermNashini (destroyer of germs) - an automated sanitizer dispenser, designed like a blessing gesture which protected devotees from germs by enabling clean hands before they ate the bhog.
Brand:
Lifebuoy
Client:
Unilever
Agency:
MullenLowe Lintas Group India
Language:
English
2020 BRONZE
The Split Sponsorship
This is the story of how Marriott Bonvoy sponsored an event and told people not to go. Against local competitors and title sponsor budgets, Bonvoy faced an uphill battle. Launching at HK’s showpiece sporting event, the HK Rugby Sevens, we used our sponsorship for an event that most Hong Kongers hated, to create awareness in HK at large and get people enrolled. We were uniquely positioned as a travel company to get people out of town. Doing so achieved a 33% increase in program enrolments compared to the last year.
Brand:
Marriott Bonvoy
Client:
Marriott International
Agency:
Ogilvy Hong Kong
Language:
English
FINALISTS
IKEA
IKEA 100 Dollar Store
