Brand Experience - Services
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2021 GLOBAL GRAND CONTENDER
IKEA NT$100 store
IKEA had a long history in Taiwan, and its growth had been slowing since 2011, with the perception of affordability figuring as a major hurdle. While this was not IKEA’s first campaign to focus on low prices, this campaign successfully transformed the brand image in people’s minds and built up affordability as a trigger for sales increased 250%. Furthermore, this business model was so innovative and successful that IKEA intends to launch it in other markets.
Brand:
IKEA TAIWAN
Client:
IKEA TAIWAN
Agency:
Ogilvy Taiwan
Language:
English
2021 GLOBAL GRAND CONTENDER
2021 GLOBAL GRAND CONTENDER
HOTELEKOM
Telekom highjacked UNTOLD, the most important music festival in Romania, now sponsored by key competitor Orange, by offering young Millennials the most valuable and needed necessity during the festival: ACCOMMODATION. By turning Telekom’s central store into a hotel, we accommodated festival-goers during this very crowded festival and became the talk of the town, without being an official festival sponsor anymore.
Brand:
Telekom
Client:
Telekom Romania
Agency:
LEO BURNETT
Language:
English
FINALISTS
IKEA
IKEA 100 Dollar Store
