Healthcare - Rx - Consumer/DTC
Efforts for prescription required drugs that are directed to patients and/or consumers. Note: Entrants must detail any regulatory challenges that impacted the effort.
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PROGRAM
2023 BRONZE
I Un-Apologize
After a lifetime of being told their vaginas are a source of shame, women avoid having candid and direct conversations about their reproductive health, including birth control. So for the first time, Annovera, a vaginal birth control ring and its spokeswoman, Whitney Cummings, encouraged women to un-apologize for who they are and what they want from contraception. We flipped the narrative around women's bodies and helped Annovera increase prescriptions by +28%.
Brand:
Annovera
Client:
TherapeuticsMD
Agency:
McCann New York
Language:
English
2022 GOLD
Don’t sleep on it
To help with breast cancer’s spread in Saudi Arabia, IKEA needed to create a meaningful longer-time impact versus having yet another time-limited campaign like other brands and organizations. We tapped into the truth that women were aware about breast can
Brand:
IKEA
Client:
IKEA (Saudi Arabia)
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 BRONZE
Long May She Reign
IMVEXXY's 'Long May She Reign' did what no other brand has done: we told the world that menopausal vaginas matter. Our campaign imagines a world where the menopausal vagina is Queen and deserves a lifetime of love – so she can rule the bedroom for the rest of her reign.
Brand:
IMVEXXY
Client:
TherapeuticsMD
Agency:
McCann NY
Language:
English
FINALISTS
VABYSMO
Open up your world with VABYSMO
Oxbryta
Rare Community, Authentic Connection
ALPROLIX
Treatment Signing Day
