Agricultural, Industrial & Building

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2000 SILVER

The Fabric of Our Lives IV

In Fall 1998, Cotton Incorporated introduced "The Fabric of Our Lives IV." The campaign is a series of seven television commercials designed to elevate people's consciousness about the things that they buy, wear and love are cotton.

Brand: Cotton Incorporated
Client: Cotton Incorporated
Agency: Ogilvy & Mather New York
Language: English

2000 SILVER

Jonathan Winters for California Fresh Eggs

Jonathan Winters' zany improvisational humor is used to reverse a ten-year decline in egg consumption.

Brand: California Fresh Eggs
Client: California Egg Commission
Agency: Evans, Hardy + Young
Language: English

2000 BRONZE

Works Two Ways

The goal of the campaign was to launch Rave herbicide for wheat into a depressed marketplace currently dominated by a competitor. Success hinged on gaining rapid awareness that Rave works two ways to kill weeds, and if growers were using a herbicide that only worked one way, they were missing something.

Brand: Rave
Client: Novartis Crop Protection, Inc.
Agency: Colle+McVoy
Language: English