Internet & Telecom

Ultra-fast internet from Orange

Rebuilding association of Orange as fast internet supplier and stopping the decrease of the trend in number of clients of broadbands, was our challenge. In consumers’ minds, internet from Orange equals Neostrada, and Neostrada stopped indicating fast internet. To change the perception, we have used available only in chosen areas – światłowód (fiber optic internet). Orange Światłowód has been communicated to two target groups (B2B & B2C) on two levels – nationally to build awareness and locally to build sale. As a result we linked ultra-fast technology with perception of internet from Orange shown in both, exceeding expectation, growth of image indexes and decrease in fall of sales of broadbands.

Brand: Orange
Client: Orange Poland
Agency: Publicis
Language: Polish

Travel Bravely

Singtel’s dataroaming revenue was growing slower than Singapore’s outbound-travel. So rather than fight over price and data in an overcrowded category, Singtel reinvented itself from telco to travel brand and inspired travellers to subscribe with wanderlusting content instead. Every 9 in 10 roaming-rejecter became more likely to subscribe to ReadyRoam. Within its first 2 months of launch, ReadyRoam surpassed its sales targets by 50.2% – making it the fastest growing roaming plan in Singtel history and helping Singtel hit its’ 2016 growth targets more than 3 months before the fiscal-year end. 

Brand: Singtel
Client: Singapore Telecommunications Limited
Agency: Ogilvy & Mather
Language: English

Felicidades Campeón

Brand: Pilsener
Client: Cerveceria Nacional
Agency: Maruri Grey
Language: Spanish