Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2018 BRONZE
New rate plan Smart Zabugorische launch
People don't like to change their rate plans, especially for the plane with a higher monthly fee. And MTS had to find the reason why people would pay for mobile communication more. We identified the unique trait of subscribers with average or higher-than-average income - they are in roaming more frequently than the others, but not fully satisfied with current offerings. We decided to use a lucrative roaming offer to compel subscribers to make a switch to a heavier rate plan. "Smart Zabugorishe" is the most beneficial offer for travellers, with a large bundle of minutes and Gbs that can be used not only in Russia, but also in international roaming. The result was impressive - the subscribtion to expensive rate plans increased by 373%.
Brand:
MTS
Client:
MTS PJSC
Agency:
BBDO Moscow
Language:
English, Russian
2018 BRONZE
Novo Plazma iskustvo
Bila je predmet nagađanja, neki su je odmah zavoleli, drugi
“unapred” zamrzeli, neki su doživeli kao izdaju, drugi jedva dočekali da
čalabrcnu – Plazma Slana nikog nije ostavila ravnodušnim! Jedno od
najzapaženijih lansiranja u svetzu krekera (ikad!) omogućilo je da se Plazma
Slana plasira na lidersku poziciju u svojoj kategoriji, kako u
volumenskom tako i vrednosnom udelu!
Brand:
Plazma Slana
Client:
Koncern Bambi A.D. Požarevac
Agency:
McCann Beograd
Language:
Serbian
2018 BRONZE
Crno je Zaječarsko
Sa pojavom Zaječarskog Crnog na srpskom tržištu 2016. godine, srpski potrošači su po prvi put dobili priliku da uživaju u pravom crnom pivu. Cilj naše kampanje je bio da nastavi da razvija svest o Zaječarskom Crnom, i svim njegovim kvalitetima, ali i da održi stepen ekspanzije iz godine lanisiranja, u kojoj je po pravilu obezbeđen nešto veći stepen isprobavanja proizvoda.
Ostvarivši zadati cilj podizanja svesti o brendu, i jačanja percepcije kvaliteta, obezbedili smo važno mesto na tržištu za Zaječarsko Crno, uspevši i da usporimo sezonalni pad potrošnje na kraju sezone.
Brand:
Zaječarsko crno
Client:
Heineken Srbija
Agency:
Ovation BBDO
Language:
Serbian
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