Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2016 BRONZE
2016 BRONZE
2016 BRONZE
Listen: Help End Domestic Violence and Sexual Assault
The National Football League, in partnership with NO MORE, created the first-ever Super Bowl commercial about domestic violence and sexual assault. This haunting recreation of a 911 call masked as a pizza delivery order was seen by more than 114 million people and 7 million times online. Earning 1 billion media impressions, this single piece of communication raised the level of discourse in America around domestic violence and sexual assault, and drove massive spikes in website visits and pledges to learn more and take action.
Brand:
National Football League
Client:
National Football League
Agency:
Grey New York
Language:
English
FINALISTS
Pure Leaf Iced Tea
The "No" Grants
Chick-fil-A
The Brake Room
McDonald's
Eating Equally with Eatqual
