Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2019 BRONZE

Guardians of Nature

Our planet is on the brink. We haven’t learned how to grow our economy without harming nature. We started to see life-threatening impacts of climate change and preserving forests is one way to fight it.
Technology can save the earth. Huawei as a leading ICT brand is committed to make good use of AI and Cloud. Partnering with Rainforest Connection, they created the first bio-acoustic system to understand the spider monkey and preserve the rainforest.
We created a new narrative for Huawei: Technology for Good, demonstrating that a technology company can both make a difference and grow their business.

Brand: HUAWEI
Client: Huawei
Agency: Ogilvy Shenzhen
Language: Mandarin

2019 BRONZE

Coke Stitching Dreams 2018

Putting Pakistan on the global football map by creating a beacon of hope for all Pakistani football fans

Brand: Coke Stitching Dream 2018
Client: Coca Cola Pakistan
Agency: Ogilvy Pakistan
Language: English

2019 BRONZE

Atletas De Alto Riesgo

Para demostrar que cualquier atleta puede llegar a logros increíbles, creamos un programa de entrenamiento personalizado que convirtió a trasplantados que no realizaban actividad física, en deportistas de alto rendimiento. 

Brand: GATORADE
Client: PEPSICO BEBIDAS
Agency: SANCHO BBDO
Language: Spanish

FINALISTS

Pure Leaf Iced Tea The "No" Grants

Chick-fil-A The Brake Room

McDonald's Eating Equally with Eatqual