Commerce & Shopper: New Product/Service Introduction
Any commerce and/or shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.
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2016 BRONZE
Touch. Made Powerful
Huawei, the US$60B global technology giant you have never heard of, was unknown to most consumers outside China, often dismissed in Europe as a mass-producer of copy-cat smartphones. Huaweis launch of Mate S, with its innovative touch technology, presented an opportunity to challenge perceptions. Huawei showed how human-centric innovation transformed communication by elevating humanitys oldest language, touch, through device technology _ cementing Huawei firmly on the radars of tech enthusiasts and ordinary phone buyers. In Western Europe, this campaign broke sales records and delivered an impressive Sales ROMI of 1:116.
Brand:
Huawei Mate S
Client:
Huawei
Agency:
Ogilvy & Mather Shanghai
Language:
English
2015 GOLD
Milk-Bone Brushing Chews Shopper Marketing Launch Campaign
How do you get people to fall in love with the unpleasant task of brushing their dogs teeth? By showing them how delicious it can be. Our shopper campaign for Milk-Bone Brushing Chews, a new dental treat proven as effective as brushing, did just that. We spread the word that Milk-Bone Brushing Chews are the only dental treat dogs would beg for. Shoppers (and their dogs) ate up the idea - trial rate and retail sales numbers prove it!
Brand:
Milk-Bone Brushing Chews
Client:
Big Heart Pet Brands
Agency:
FCB Red
Language:
English
2015 BRONZE
Swaddlers for the life of your Baby
The Swaddlers for the Life of Your Baby initiative aimed to win and keep Millennial moms in P&Gs Pampers Swaddlers diapers from birth to the point of potty training. Because Swaddlers diapers werent available through all babys life stages, Moms were defecting from Swaddlers and often away from the P&G family. We restored a contracting category to growth, adding over $60MM to the P&G Baby business at Walmart and securing a 40 share of the national Swaddlers Sizes 4 and 5 business for Walmart in the first year of launch
Brand:
Pampers Swaddlers
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi X
Language:
English
FINALISTS
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livi PayLater - For Life's Aspirations
