Big Heart Pet Brands

Dave Knoepfle, Director of Shopper Marketing & Activation
Covahne Michaels, Senior Brand Manager
Catherine Tanner, Sr. Shopper Marketing Manager
Andrea Sandvig, Shopper Marketing Manager

FCB Red *Lead Agency

Michelle Derderian, SVP, Management Director
Tracy Draksler Brown, VP, Management Director
Suzanna Bierwirth, SVP, Creative Director
Tony Mavrelis, Associate Creative Director
Nathan Grundhauser, Senior Art Director
Mike Domzalski, Senior Art Director

How do you get people to fall in love with the unpleasant task of brushing their dogs teeth? By showing them how delicious it can be. Our shopper campaign for Milk-Bone Brushing Chews, a new dental treat proven as effective as brushing, did just that. We spread the word that Milk-Bone Brushing Chews are the only dental treat dogs would beg for. Shoppers (and their dogs) ate up the idea - trial rate and retail sales numbers prove it!