Commerce & Shopper: New Product/Service Introduction
Any commerce and/or shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.
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2018 BRONZE
Purina® Small Dog Squad
While small dogs account for 70% of the population growth, the category at Walmart was segmented by price tiers, not dog size. Small dog owners assumed if the kibble was small enough for their dog’s mouth, it was good enough for them to eat. They weren’t considering special nutrition for their small bodies, mainly because they weren’t aware of the need for it. With the launch of Bella, a brand specifically formulated for small dogs, Purina grew their small dog portfolio at Walmart, while helping the retailer grow the category.
Brand:
Purina®
Client:
Nestlé Purina Petcare
Agency:
Geometry Global
Language:
English
2017 SILVER
Gillette's Meet the Protectors at Walmart
In January 2016, Gillette launched the Fusion ProShield. With the razors lubrication strips before and after the blades, ProShield changed the game by delivering both closeness and comfort, giving the best protection against irritation. So for the Walmart launch, we paralleled the benefits of the razor to the underappreciated job of the Offensive Line and created Meet The Protectors a series of documentary-style interviews with some Green Bay Packers Offensive Line.
Brand:
Gillette Fusion ProShield
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi X
Language:
English
2017 BRONZE
Try SomeTHiN Good
Crackers were not keeping up with the trending better-for-you category. Shoppers were willing to forgo taste for nutrition, and we had to convince them they didnt have to give up either in crackers. GOOD THiNS, made with real ingredients, like sweet potato, spinach and garlic deliver nutrition AND taste. We introduced the Try SomeTHiN Good program at three key retailers and revitalized the cracker category with better snacks that taste good too!
Brand:
GOOD THiNS
Client:
Mondelez International
Agency:
Geometry Global
Language:
English
FINALISTS
Philadelphia Cream Cheese
Tax Free Bagel
Cheetos
Introducing the Cheetos Duster
livi PayLater
livi PayLater - For Life's Aspirations
