Shopper Marketing: Multi-Brand Shopper Solution
This award will celebrate multi-brand/product/manufacturer solutions that came together to address exactly what their target shopper needed.
Walmart and P&G Family Movie Night
When families were struggling to find content on TV the whole family could watch together, Walmart and P&G used their size and scale for good and developed reoccurring, free, family-friendly TV-movies and branded these events as "Family Movie Night." They created an integrated marketing campaign that not only connected moms with the brand equities of these companies, but also drove incremental trips to Walmart and sales of the brands that supported Family Movie Night.
Agency: The Martin Agency