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Coca-Cola
Effortless Meals by Coke and Walmart

RAN IN: United States

CLIENT
Coca-Cola

James Beck - VP, Shopper Mktg.
Alex Zigliara - VP
Drew Allen - Sr. Shopper Mktg. Manager
Cookie Parker - Creative Activation Manager
Aaliyah Shafiq - Brand Manager
Stephanie Stoddart - Director, Mktg.

AGENCY
FCB/RED *Lead Agency

Teddy Brown - SVP, Group Creative Director
Annette Fonte - VP, Mgmt. Director
Tim Moore - VP, Creative Director
Leslee Urhahn - VP, Mgmt. Director


SUMMARY

The economy was still recovering and shopper budgets were tight. Competition was fierce. Coke was losing sales at Walmart and needed a game changer to reverse the trend and get Coke back in shopper's baskets. We looked at the busy Walmart mom and sought to create a series of meaningful occasions to bring her back to Walmart. Effortless Meals at Walmart combined Coke with prepared foods from the Walmart deli - transforming the deli into a new quick meal destination for busy moms to stop in, grab a meal and go.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Digital/Interactive, Mobile/Tablet, OOH, Radio, Retail Experience, TV, Other

Audience: Mothers

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English