Commerce & Shopper: Multi-Brand Shopper Solution

Walmart and P&G Family Movie Night

When families were struggling to find content on TV the whole family could watch together, Walmart and P&G used their size and scale for good and developed reoccurring, free, family-friendly TV-movies and branded these events as "Family Movie Night." They created an integrated marketing campaign that not only connected moms with the brand equities of these companies, but also drove incremental trips to Walmart and sales of the brands that supported Family Movie Night.

Brand: Walmart
Client: Walmart
Agency: The Martin Agency
Language: English