Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2004 GOLD
The Power to Amaze
The $600 million diet and fitness industry had jaded our target. Our goal was to inspire women who had tried and failed at every weight-loss fad imaginable to dare to hope again, and to pick up the phone and call Curves. We did this by positioning Curves not as just another gym, but as a supportive community where women help each other achieve their goals. By breaking out of the pack, our comparatively small $8.5 million media budget was enough to exceed all metrics by at least 200%.
Brand:
Curves
Client:
Curves International
Agency:
Publicis Mid America
Language:
English
2004 SILVER
The Stuff You Need Out Here
Living life beyond the city is a new and exciting challenge for a new breed of "Exurbans". No retailer is better suited to meet their needs than Tractor Supply Company. With a unique collection of products and seasoned advice, TSC is the supplier of the good life. Through an integrated campaign, we set out to establish TSC as the folks who sell "The Stuff You Need Out Here."
Brand:
Tractor Supply Company
Client:
Tractor Supply Company
Agency:
Carmichael Lynch
Language:
English
2004 SILVER
Thousands of Possibilities. Get Yours
Faced with the challenge of creating a new brand campaign that could also deliver retail promotions, the "Thousands of Possibilities. Get Yours." campaign succeeded in driving positive comp store sales for the brand, improving the performance for the appliance category, and introducing the new Reward Zone loyalty program.
Brand:
Best Buy
Client:
Best Buy
Agency:
Best Buy Advertising
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
