Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2018 BRONZE
Sorry Not Sorry
If there is one trend in recent years that has disrupted categories, travelled countries and been on every other marketing brief- it’s on healthy living and eating. This is a story about how KFC’s temptation to introduce “healthy chicken” was thankfully tempered by an understanding that it’s more effective to crack open the health hype than it is to join in. By studying frustrations against our junk cravings, KFC introduced their most sinful dish; write one of the spiciest sales stories to proudly bring out inner glutton among disciplined Singaporeans.
Brand:
KFC
Client:
KFC Singapore
Agency:
Ogilvy & Mather Singapore
Language:
English
2018 BRONZE
KFC – The Duo of Two Generations’ Idols
In 1988, KFC entered China market, meanwhile The Little Tigers debuted becoming the most popular idol group in Asia. In 2018, KFC has already become a leader in the industry, while TFboys becomes an influential Chinese idol group. In the past 30 years, KFC witnessed great changes both in China market and people's lives. During the new year, with one classic song "love" sung by two idol groups, KFC recalls the memory of two generations and brings them back to KFC for the taste that never changed in 30 years.
Brand:
KFC
Client:
Yum! China
Agency:
Isobar China Group
Language:
Mandarin
2018 BRONZE
The end of voice era
After the launch, Vodafone still could not get market leadership. So we chose the unlimited 3G as the flagship of our communication to get the victory. We have shown that with the introduction of the new “Unlimited 3G” tariff, the world is changing. All existing stereotypes and rules of mobile communication are destroyed and a completely new world begins. We chose ONUKA – the frontwoman of the band Natalia Zhyzhchenko to play the main role in the project. The campaign became our first loud victory over Kyivstar!
Brand:
Vodafone Ukraine
Client:
Vodafone Ukraine
Agency:
TABASCO
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
