Food

Maggi Jugoso al Horno

Brand: Maggi
Client: Nestle
Agency: Publicis
Language: Spanish

Approved by Yiayia

With Approved by Yiayia, Athenos gave young women a new way to think about hummus and food in general: whatever you eat should be made the Greek way, with respect. This simple idea came from an integrated strategic and creative exploration built on target values around food, enhanced by thought leaders in food and Greek culture, synthesized in the creative process and brought to life across media. The Athenos story is about a new kind of brand made embraceable to culture through the power of a simple idea.

Brand: Athenos
Client: Athenos
Agency: Droga5
Language: English

Eat 'Em Like Junk Food

The "Eat 'Em Like Junk Food" campaign marked the first branding effort for Baby Carrots and an entirely new approach to getting Americans to eat their veggies. The campaign transformed the carrot business, reversed record declines in category sales, and ignited a cultural conversation around healthy snacking that didn't exist prior.

Brand: Baby Carrots
Client: Bolthouse Farms
Agency: CP+B
Language: English