Athenos

Jill Baskin, Senior Director, Marketing and Communications
Clayton Waipoi, Brand Director

Droga5 *Lead Agency

David Droga, Creative Chairman
Jonny Bauer, Head of Strategy
Vaughn Allen, Strategic Planner
Ted Royer, Executive Creative Director
Scott Ginsberg, Copywriter/Associate Creative Director
January Vernon, Art Director/Associate Creative Director
Scott Chinn, Senior Producer
Whitney Radia, Account Director

Park Pictures

With Approved by Yiayia, Athenos gave young women a new way to think about hummus and food in general: whatever you eat should be made the Greek way, with respect. This simple idea came from an integrated strategic and creative exploration built on target values around food, enhanced by thought leaders in food and Greek culture, synthesized in the creative process and brought to life across media. The Athenos story is about a new kind of brand made embraceable to culture through the power of a simple idea.