Food

Fresh, packaged and frozen foods both regular and diet/light.

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1990 SILVER

Home Cookin'

Home Cookin's position as a high quality soup increased Campbell's RTS share and helped expand the total RTS category. Home Cookin' is now positioned for strong long term growth with minimal CSCo RTS cannibalization. The Home Cookin' advertising conveys the like homemade product qualities in a contemporary environment. The advertising has proven itself successful as it is competitively preemptive, believable and memorable.

Brand: Home Cookin'
Client: Campbell Soup Company
Agency: BBDO
Language: English

1990 BRONZE

Total Corn Flakes

The campaign goal was to prove we could double the size of Corn Total by developing its own brand identity. We accomplished this by directly targeting Kellogg's Corn Flakes eaters with a very simple message. Total Corn Flakes are the best corn flakes.

Brand: Total Corn Flakes
Client: General Mills, Inc.
Agency: Saatchi & Saatchi
Language: English

1990 BRONZE

We Don't Know Why It's Called Chili Sauce Either

The "We Don't Know Why It's Called Chili Sauce Either" campaign for Heinz Chili Sauce was counted on to revitalize the declining category, and to increase brand sales volume, share and profitability. In order to achieve this, the campaign had to correct to misconception that Heinz Chili Sauce was a hot/spicy ingredient only appropriate for chili or ethnic foods.

Brand: Heinz Chili Sauce
Client: Heinz USA
Agency: Leo Burnett Company
Language: English