Food

New York's No. 1 Pasta

Brand: Ronzoni
Client: Hershey Foods Corp.
Agency: Pedone & Partners
Language: English

Just No Equal

The "Just No Equal" campaign uses humorous vignettes to poke good-natured fun at its major competitor by focusing on the unique loyalty of Sweet 'N Low's users. The campaign has successfully returned the brand to the dominant position in the sugar substitute category- increasing its lead over Equal from 5 to 21 share points in less than three years.

Brand: Sweet 'N Low
Client: Cumberland Packaging Corporation
Agency: Pedone & Partners
Language: English

No One Puts Chocolate and Ice Cream Together Better Than Klondike

The challenge facing Klondike Bars was to revive a brand whose sales were flat in an increasingly competitive and cluttered category. The specific objective of the "No One Puts Chocolate and Ice Cream Together Like Klondike" campaign was to increase factory sales of Klondike Bars by 15% vs. 1988.

Brand: Klondike Bar
Client: The Isaly Klondike Company
Agency: W.B. Doner & Company
Language: English