Food
Fresh, packaged and frozen foods both regular and diet/light.
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PROGRAM
1990 SILVER
Red Baron Microwave Singles
The goal of the Red Baron Microwave Singles campaign was to increase sales in advertised areas at a rate at least four times greater than those of non-advertised areas and to maintain that growth after the end of the campaign. Executionally, the campaign needed to communicate the key product benefit of a crisp microwave crunch while still maintaining the established image of the mythical, dashing romantic Red Baron character.
Brand:
Red Baron Microwave Singles
Client:
Tony's Pizza Service
Agency:
Bozell, Inc.
Language:
English
1990 SILVER
Home Cookin'
Home Cookin's position as a high quality soup increased Campbell's RTS share and helped expand the total RTS category. Home Cookin' is now positioned for strong long term growth with minimal CSCo RTS cannibalization. The Home Cookin' advertising conveys the like homemade product qualities in a contemporary environment. The advertising has proven itself successful as it is competitively preemptive, believable and memorable.
Brand:
Home Cookin'
Client:
Campbell Soup Company
Agency:
BBDO
Language:
English
1990 BRONZE
Total Corn Flakes
The campaign goal was to prove we could double the size of Corn Total by developing its own brand identity. We accomplished this by directly targeting Kellogg's Corn Flakes eaters with a very simple message. Total Corn Flakes are the best corn flakes.
Brand:
Total Corn Flakes
Client:
General Mills, Inc.
Agency:
Saatchi & Saatchi
Language:
English
FINALISTS
Olper's Cheese
Olper's Cheese 'Breakfast ki Jaan'
Philadelphia
The Power of Friendship: How Behavioural Science Helped Philadelphia Fight Back Against Supermarket Own Brands in Tough Economic Times
McVitie's
Growing fortunes of a True Original with imitators
