Household Supplies & Services

Live Demo

By focusing on its "superior color protection" benefit, Cheer experienced its second consecutive record year, exceeding all business objectives. Loyalty +24%. Trial +14%. Share +3%.

Brand: Cheer
Client: Procter & Gamble
Agency: Leo Burnett Company, Inc.
Language: English

The Everyday Miracle

"The Everyday Miracle" campaign is a very creative print campaign designed to build awareness and usage of ARM & HAMMER Baking Soda for tasks other than simply refrigerator deodorization and baking. Each ad in the campaign was tailored to a specific consumer mindset in order to add relevance and impact. The campaign is monochromatic and has a distinctive look to add impact and reinforce branding. Through the first six months of the campaign, it has been extremely effective in meeting it's goals.

Brand: ARM & HAMMER
Client: Church & Dwight
Agency: Partners & Shevack Inc.
Language: English

Snorkling Dog

Brand: Defend
Client: Pitman-Moore, Inc.
Agency: Howard, Merrell & Partners
Language: English