Household Supplies & Services

Believable Moms

Brand: Pampers Phases
Client: Procter & Gamble
Agency: D'Arcy Masius Benton & Bowles
Language: English

Nature Campaign

Brand: Ortho
Client: Chevron Chemical Co.
Agency: J. Walter Thompson
Language: English

Clean You Can Trust

In the baby laundry segment where volume is dependent upon fluctuations in birthrates, Dreft's "Clean You Can Trust" campaign has consistently built volume despite stagnation in actual births. This was accomplished by honing I on a core target of key consumer prospects, implementing strategies designed specifically to increase trial and to extend usage, and finally executing advertising that reinforced trust and creditability in the Dreft name. Dreft is now the #1 baby laundry detergent brand and continues to grow.

Brand: Dreft Detergent
Client: The Procter & Gamble Company
Agency: Saatchi & Saatchi Advertising, Inc.
Language: English