Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
1995 BRONZE
Travel Agent Awareness Campaign
SMC planned and executed a travel agent communications plan consisting of trade advertising, public relations, direct mail, and sales material to create awareness of USAA among the travel industry while generating reservations for the airline.
Brand:
USAfrica Airways
Client:
USAfrica Airways
Agency:
Siddall, Matus & Coughter, Inc.
Language:
English
1993 GOLD
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
