Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

1996 BRONZE

Blue Chip Opportunity

Before the Marine Corps could convince young African American college student to consider a future as a Marine Corps officer, they had to get these students to see the Corps differently. Misconceptions incorrectly portrayed the Corps as a Blue Collar option that would pull this prospect off the road to success. The goal of this communications program was to replace these beliefs with a more accurate portrayal of the officer program. We wanted them to equate it with the toughest management course in the world. The program needed to present the Corps as the elite organization it is, with opportunities to all that are up to the challenge. A Blue Chip Opportunity. Success in the Corps would ultimately translate to success anywhere.

Brand: United States Marine Group
Client: United States Marine Corps
Agency: JWT Atlanta
Language: English

1995 GOLD

Spring Street Music: The User Friendly Music Service

In 1994, Columbia House and its agency set out to create and test market a totally new record club: Spring Street Music. The objectives: to create a music service for those music lovers who have become disenfranchised and who will no longer join traditional music clubs. Strategy: the user friendly music service. Results: test exceeded expectations, generating a base of 30,000 members, who buy more CDs per month than regular Columbia House members.

Brand: Spring Street Music
Client: Columbia House
Agency: Kirshenbaum Bond + Partners
Language: English

1995 GOLD

Caples Call For Entries

This campaign's objective was to maximize the number of entries into the Caples Award competition. And to expand the competition outside the direct marketing industry to include general agencies, in-house and freelancers who do any type of response advertising.

Brand: John Caples International Awards
Client: Caples Fulfillment Center
Agency: Saatchi & Saatchi New York
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.