Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.
Brand: adidas Originals
Agency: Johannes Leonardo
JD FASHION“I need a new clothes”campaign
September was not only the very moment for fashion brands to start their promotions, but also the best time for JD Fashion to launch its first advertising campaign. Having dug into consumer insights, we found that fashion lovers thought their wardrobes be always short one item. Based on this insight, an advertising campaign called ”I NEED A NEW CLOTHES” was created for JD Fashion.
Brand: JD FASHION