Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.
Brand: adidas Originals
Agency: Johannes Leonardo