Fashion
Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
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PROGRAM
2023 BRONZE
Lana en tus manos
Para 2022, Mercado Pago estaba consolidado como plataforma de pagos, pero su ambición iba más allá, en un país donde la bancarización es una de las más bajas de Latinoamérica, estaba decidido a formar parte de la categoría de bancos, para lograr este objetivo la marca tuvo que entender la cultura y la relación del Mexicano con el dinero, lo cual llevó a Mercado Pago a crecer en consideración presentándose como una mejor opción que los bancos.
Brand:
Mercado Pago
Client:
Mercado Pago México
Agency:
GUT Mexico City
Language:
Spanish
2023 GLOBAL GRAND CONTENDER
YES - I’M A WOMAN (Polish #MeToo movement)
Most discussed Polish campaign of the year with a wide cultural impact that drove record business result. YES broke the mould of how Polish women are portrayed in mainstream campaigns. Campaign organically received spectacular reactions from Polish women as it strongly resonated emotionally and culturally, established new positioning and delivered the highest sales in the brand's history. All of the above with less than a quarter of media spend of the category leader and media investment comparable to previous years.
Brand:
YES
Client:
YES
Agency:
180heartbeats + Jung v Matt
Language:
English
2022 SILVER
The Veil of Care
Starting from the challenge of preventing breast cancer cases in Pakistan, to choosing an influential breast cancer warrior and her words to draw light to the issue at hand with the help of poetic craft combined with fashion, to reaching the audience through mass-produced veils and educational drives in 56 territories; all done with a zero dollar media budget, we managed to gain a whopping 23 million+ media reach, triggering a much-needed nationwide conversation around the disease.
Brand:
GENERATION / Greenstar
Client:
GENERATION
Agency:
BBDO Pakistan
Language:
English
FINALISTS
H&M
Transforming H&M’s business by placing search at the heart of the customer experience
Banco de Bogotá
Cambiando Contigo: La campaña que cambió la forma en la que se comunicaban los bancos
BI Credit
YO NO COMPRÉ ESTO, compras absurdas para burlarnos del miedo al uso de tarjetas
