Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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Future

Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.


Brand: adidas Originals
Client: adidas
Agency: Johannes Leonardo

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Brand: Beaumanoir Cache Cache
Client: Beaumanoir Cache Cache
Agency: BBDO Paris

JD FASHION“I need a new clothes”campaign

September was not only the very moment for fashion brands to start their promotions, but also the best time for JD Fashion to launch its first advertising campaign. Having dug into consumer insights, we found that fashion lovers thought their wardrobes be always short one item. Based on this insight, an advertising campaign called ”I NEED A NEW CLOTHES” was created for JD Fashion.


Brand: JD FASHION
Client: JD.com
Agency: Hylink

2019_uk_2019_e-356-272_hero_1 adidas adidas x London – Created by Londoners, for Londoners
2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
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