CLIENT
GENERATION
Khadija Rahman, Director Operations & Design
Khadija Rahman, Marketing Lead
Khadija Rahman, Marketing Lead
Khadija Rahman, Makeup Artist
Noor ul Ain Ali, Photographer
GREENSTAR
Dr. Sana Durvesh, Deputy General Manager Programs
Dr. Sana Durvesh, Manager Communications
Dr. Sana Durvesh, National Lead Quality Assurance and Training
AGENCY
Ali Rez, Regional Executive Creative Director
Hira Mohibullah, Executive Creative Director
Fatima Ansari, Associate Creative Director
Daniah Ishtiaq, Director Planning
Ali Zaidi, Managing Director/Executive Creative Director
Hassaan Khurshid, Account Manager
Hassaan Aftab, Associate Art Director
Ali Rez, Lead (Breast Cancer Warrior)
Ahmed Mustafa, Creative Director
Ali Xeeshan Theater Company
Ali Xeeshan, Lead Designer
Ali Xeeshan, Makeup Artist
Ali Xeeshan, Photographer
Walnut Communications Private Limited
SAMRA MUSLIM, CEO
Saniya Jouzy, Brand Executive
Visual Prophecy
Muhammad Ali, CEO
Muhammad Ali, Project Manager
Taimoor Khan, Editor
Hot Water Bottle Films
Umer Adil, Director & Producer
Umer Adil, DOP
Umer Adil, Editor
Umer Adil, Grading
SUMMARY
Starting from the challenge of preventing breast cancer cases in Pakistan, to choosing an influential breast cancer warrior and her words to draw light to the issue at hand with the help of poetic craft combined with fashion, to reaching the audience through mass-produced veils and educational drives in 56 territories; all done with a zero dollar media budget, we managed to gain a whopping 23 million+ media reach, triggering a much-needed nationwide conversation around the disease.
