Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
Original Is Never Finished
To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.
Brand: adidas Originals
Agency: Johannes Leonardo
Don't let summer pass you by
Zolla inspires people to take pleasure in the summer inspite of the weather in order to avoide falls in summer sales when bad weather holds people back from buying the spring-summer collection. With varying weather conditions from Moscow to Vladivostok. The campaign reached 18 million unique users vs the planned 10 000 000, 1 million transitions to the brand site vs planned 500 000. Compared to 2017 the falls in sales because of the weather were insignificant.
Client: Faktor LLC