Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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Original Is Never Finished

To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.


Brand: adidas Originals
Client: adidas
Agency: Johannes Leonardo

Don't let summer pass you by

Zolla inspires people to take pleasure in the summer inspite of the weather in order to avoide falls in summer sales when bad weather holds people back from buying the spring-summer collection. With varying weather conditions from Moscow to Vladivostok. The campaign reached 18 million unique users vs the planned 10 000 000, 1 million transitions to the brand site vs planned 500 000. Compared to 2017 the falls in sales because of the weather were insignificant. 


Brand: Zolla
Client: Faktor LLC
Agency: SLAVA

Timeless


Brand: Lacoste
Client: Lacoste
Agency: Betc

2019_uk_2019_e-356-272_hero_1 adidas adidas x London – Created by Londoners, for Londoners
2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
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