Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

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PROGRAM

1997 SILVER

Milk Mustache Campaign

MilkPEP is an intergrated communication program that includes advertising for consumers, the medical community and the retail trade; public relations, instore promotions and interactive vechicles (the web site and the 800 number). The milk mustache visual mnemonic on celebrities, with copy written from the celebrities' perspectives entertains consumers, but also educates. The objective is to improve attitudes about milk among teen girls, college age adults, young men and women, and to increase milk sales.

Brand: Milk
Client: Milk Processor Education Program
Agency: Bozell Worldwide
Language: English

1997 BRONZE

Tang To The Extreme

"Tang To The Extreme" has brought Tang back from the dead. It's attitude, insight, film style and communication has struck a nerve with Tweens, and has successfully repositioned Tang with this target group. In essence, we have re-launced the brand, giving it a complete makeover.

Brand: TANG
Client: Kraft Foods, Inc.
Agency: Ogilvy & Mather Worldwide
Language: English

1997 BRONZE

Nothing Else Is A Pepsi

The campaign positioned Pepsi as the superior beverage choice versus Coke and all other beverages. It overwhelmingly achived all marketing objectives established for the brand, including driving volume growth, case shipments, and key imagery attribute gains.

Brand: Pepsi
Client: PepsiCo
Agency: BBDO
Language: English