Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2016 BRONZE

Mtn Dew Kickstart Comes Alive

With Netflix so good and video games so entertaining, the pull of the couch has never been greater. Enter Mountain Dew Kickstart, a new drink combining DEW, juice, and caffeine. It gives young guys just the kick they need to get off the couch and have some fun. We promoted this pre-partying drink during the pre-game festivities of the countrys biggest sporting event. And in the process, we helped it exceed every objective- even against the backdrop of a declining soft drink category.

Brand: Mountain Dew Kickstart
Client: PepsiCo
Agency: BBDO New York
Language: English

2016 BRONZE

Keep Sweating

While the rest of the world loathes sweat, we positioned Gatorade as a brand that loves it. We did this by glorifying sweat and telling stories of how champions were built on hard-earned sweat. Simultaneously, we helped teen athletes understand how Gatorade fuels their performance by replacing what they lose when they sweat. The campaign became a cultural hit and a lightning rod for athletes to keep pushing and keep sweating. More importantly, it bolstered Gatorades category leadership and strongly positioned it for future growth.

Brand: Gatorade
Client: Gatorade
Agency: TBWA\Chiat\Day Los Angeles
Language: English

2015 GOLD

Share a Coke

Coca-Cola has a 128-year history of being democratica brand for everyone. But for todays teens, the future of Cokes business, individuality and personalization trumped all. To bridge this gap, the worlds most iconic brand became the most personal one. Coca-Colas logo was replaced with names of Americans and #ShareaCoke became the rallying cry. Share a Coke was Coca-Colas most successful program in recent history, leading to multiple record-breaking sales weeks and growing case sales by double digits. Most importantly, it gave an entire generation a new connection with Coca-Cola.

Brand: Coca-Cola
Client: Coca-Cola
Agency: Wieden+Kennedy
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola