Beverages - Non-Alcohol

How a little glass created a lot of growth

Increasing consumer concern over the sugar in food and drink meant sales of Tropicana were declining. The campaign objectives were to return the brand to value growth and increase the scores against the three core brand metrics of 'is good for everyday', 'is worth what you pay for it' and 'is a brand for me'. The campaign actively encouraged people to drink smaller portions of Tropicana, making portion-size, not sugar the problem. The campaign spend of £4.8m generated £6.1m in value sales, and strengthened the three core brand metrics.    

Brand: Tropicana
Client: Tropicana
Agency: AMV BBDO
Language: English

Tomate un rato con vos mismo

Para revertir la tendencia de caída que el segmento de Mixes de Nestlé estaba sufriendo, se decidió lanzar Bracafé Mixes, una completa línea de bebidas a base de café. Con la campaña “tomate un rato con vos mismo” se difundieron las nuevas variedades que ofrecía la marca. La campaña multimedios de Bracafé Mixes definió un tono de comunicación joven y cercano que permitió impulsar a la marca en un contexto de mercado que parecía desfavorable en un comienzo.

Brand: Bracafé
Client: Nestlé del Uruguay S.A.
Agency: Publicis Impetu
Language: Spanish

Student Xiaoming Brand Launch Integrated Marketing

Brand: Uni-President China Student Xiaoming Tea
Client: Uni-President China
Agency: Leo Burnett
Language: Mandarin